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News· 20 October 2026 · 1 min read

One entry point for partners: BTOBExchange

Brands, providers, channels and operators now start from a single place. Every partner link on the site leads to btobexchange.com.

Two business partners shaking hands across a table

Photo: Pexels

Until now the Partners menu split brands and providers from channels and operators. It no longer does: both audiences take the same path.

Every partner link on the site, from "Become a partner" to "Partner program", "Benefits" and "Partner login", leads to btobexchange.com.

Why BTOBExchange

BTOBExchange is the group's connective layer and the entry door for partners and clients. It is a Community Resource Planning platform: members publish offers and needs, find and follow partners, and collaborate and share deals. It runs on web, mobile and desktop, with an AI assistant.

What partners get

Brands and providers get access to the network and the wider ecosystem. Channels and operators get trade prices on EnnovaMarket, the ability to sell without stock, software for their customers, and training and support.

Start at btobexchange.com.